French sites unlike those of netlinking platforms

The characteristics of our French sites differ from those of the sites found on netlinking platforms.

 

(Bad?) practices in buying sponsored links on platforms

Excessive prices

Link-selling platforms often charge excessive amounts, unrelated to the quality delivered.

Trust Flow (TF) manipulation and fake SEMrush traffic

Trust Flow is the SEO metric most widely used to measure the quality and reliability of a website's inbound links. Many site publishers know how to manipulate these scores, creating a false impression of credibility without providing any real benefit for search rankings.

The same publishers generate fake traffic on keywords that SEMrush takes into account, but with no real traffic and no competition. According to the SEO agency Doko, this fictitious traffic makes it possible to build flattering-looking SEMrush curves, while the sites generate neither traffic, nor engagement, nor conversions from visitors.

Easy detection by Google

Selling links goes against Google's guidelines. Since the 2024 updates, Google easily detects link-selling sites. Those sites are then usually downgraded, and their outbound links no longer bring any benefit for search rankings.

What are TF, CF, DA and similar metrics worth?

Since the late 2010s an ecosystem of professional link sellers has emerged, whose business consists in maximising the price of their articles on sponsored link platforms. Their efforts no longer go into the value delivered but into optimising their SEO metrics, using techniques that manipulate those algorithms. Our approach is different: we ignore these metrics and focus on tangible data such as content quality and the rankings of our sites.

Does a site need a lot of pages to pass SEO juice?

Some SEOs are used to buying links on catch-all sites, coyly labelled "general interest" by netlinking platforms. These sites often contain hundreds of incoherent pages. They are easy for Google and other search engines to spot, with a risk of penalty both for the sites themselves and for those appearing on them through purchased sponsored articles.

 

With the premiums.fr service, your links may sometimes be placed on sites with only a few pages. Most of those pages are simple and informative, and not optimised for medium or high search-volume keywords. Such sites are "normal", that is, of the usual size and shape for companies, bloggers and others covering these topics.